GameStop recently revealed that they will no longer sell itself to another company, even though they were looking for a potential buyer in June 2018. This has caused GameStop’s investment stock to plummet because of the recent announcement. The current trading value dropped by more than 25 percent.
GameStop was one of the biggest gaming retailer stores but it is now facing the same consequences of once popular brick and mortar stores like Sears. GameStop’s downfall came from the rise of digital distribution, making purchasing games online much more convenient and accessible. GameStop has tried to account for lost sales by increasing its pivot towards used game sales and pop culture collectibles. However, the former has most likely been a shrinking margin for the company as well, with subscription services such as Xbox Game Pass, Games With Gold, and PlayStation Now offering a steady stream of older titles for less than their combined retail price.
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